Course (Part 628)

Course: Manager - Social Media

Tech Genius Digital Marketing Solutions is advertising a strategic Manager – Social Media position based in Gulshan 1, Dhaka, with an application deadline of 16 May 2025. The role seeks three professionals aged 28–40 with 7–10 years of experience, ideally from software companies or e-commerce environments. Candidates are expected to hold a BBA or MBA in Marketing and demonstrate strong competency in social media marketing, paid media, funnel marketing, and content strategy. Proven experience managing Meta Ads and Google Ads, along with performance-driven media buying, will be essential for driving qualified leads and measurable ROI. The Social Media Manager will report directly to the GM and CEO and must align organic content, paid campaigns, and audience growth with the company’s broader objectives. Excellent communication is required, with an IELTS 7.5+ level or an equivalent qualification noted as desirable. Meta and Google certifications are considered a plus and will strengthen candidacy for this competitive role. Responsibilities include overseeing content creation (video and graphics), managing email marketing funnels, and monitoring KPIs such as traffic, engagement, conversions, and ROI. The position is full-time, office-based, offers two weekly holidays, yearly salary reviews, and two festival bonuses; salary is negotiable. ChefOnline (Le Chef Plc) — the hiring company — operates from 45 Gulshan South C/A, Circle-1, and has been re-registered as a public limited company in the UK since 2016. Applicants should be analytical and creative, able to translate audience insights into high-impact campaigns for both B2B and B2C contexts. Staying up-to-date with trends, algorithms, and SEO best practices will be a continuous part of the role. Given the seniority and expectations, this opening targets seasoned digital marketers prepared to lead performance-driven social media initiatives in a fast-moving e-commerce and software ecosystem.

Lesson

Topic

Social Media Manager Role Analysis — Tech Genius Digital Marketing Solutions (ChefOnline) — Dhaka (Gulshan 1)

Job Summary

Field	Details
Position	Manager - Social Media
Company	ChefOnline (Le Chef Plc)
Vacancy	3
Location	Dhaka (Gulshan 1)
Experience	7–10 years (SMM; B2B & B2C preferred)
Education	BBA/MBA in Marketing
Age	28–40 years
Published	16 Apr 2025
Application Deadline	16 May 2025
Workplace	Office (Full Time)
Compensation & Benefits	Salary Negotiable; Weekly 2 holidays; Yearly salary review; 2 festival bonuses
Address	45 Gulshan South C/A, Circle-1

Learning Outcomes

• Identify key hiring requirements for a senior social media manager in an e-commerce/software context.
• Explain how paid media and funnel marketing integrate with content strategy to drive conversions.
• Interpret typical KPIs (traffic, engagement, conversions, ROI) and their role in campaign optimization.
• Translate job specs into actionable interview preparation and portfolio requirements.

Conceptual Explanation

A Social Media Manager at this level combines strategic planning, paid media management, creative oversight, and analytical measurement. The role bridges brand storytelling (content, video, graphics) and performance marketing (Meta Ads, Google Ads, funnels) to produce qualified leads and measurable ROI. Strong familiarity with both B2B and B2C buyer journeys enables tailored content and ad strategies for different audiences. Certifications (e.g., Meta, Google) and high-level communication skills (IELTS 7.5+ equivalent) increase credibility when collaborating with senior leadership and cross-functional teams. Monitoring KPIs and iterating campaigns based on data is central to sustained growth and budget efficiency.

Bilingual (EN → বাংলা)

English	বাংলা (Bangla)
Social Media Manager	সোশ্যাল মিডিয়া ম্যানেজার
Paid Media	পেইড মিডিয়া
Funnel Marketing	ফানেল মার্কেটিং
Performance-driven	পারফরম্যান্স-চালিত
Qualified Leads	যোগ্য লিড

সংক্ষিপ্ত অনুবাদ: ChefOnline-এ সোশ্যাল মিডিয়া ম্যানেজারের ভূমিকাটি কৌশলগত এবং ফলভিত্তিক; এটি কনটেন্ট, পেইড কেম্পেইন এবং অডিয়েন্স গ্রোথ সমন্বয় করে যোগ্য লিড উত্পাদন করবে।

Important Notes

• Applicants should prepare case studies showing ROI and funnel-based campaign results.
• Bring evidence of platform certifications and high-level communication proficiency.
• Role demands both creative leadership and hands-on ad management.
• Salary is negotiable; clarify expectations early in the recruitment process.

Exercises

True / False

1. The Social Media Manager will report directly to the GM and CEO.
   Answer

   True — the job description specifies reporting directly to the GM and CEO.
2. An undergraduate degree is unacceptable for this role.
   Answer

   False — a Bachelor of Business Administration (BBA) in Marketing is an acceptable minimum; an MBA is also listed.
3. Experience in both B2B and B2C digital environments is preferred.
   Answer

   True — the listing prefers candidates with B2B and B2C experience.
4. The job allows fully remote work.
   Answer

   False — the position specifies work at the office (Gulshan 1).

Fill in the Blanks

1. The application deadline is ______.
   Answer

   16 May 2025.
2. Required certifications that are considered a plus include ______ and ______.
   Answer

   Meta and Google certifications.
3. Expected minimum years of experience: ______ to ______.
   Answer

   7 to 10 years.
4. The company address is ______.
   Answer

   45 Gulshan South C/A, Circle-1.
5. Required English proficiency equivalent: ______.
   Answer

   IELTS 7.5+ level or equivalent.

Multiple Choice Questions (MCQ)

1. Which KPI is NOT explicitly mentioned in the job listing?
   1. Traffic
   2. Engagement
   3. Customer Lifetime Value
   4. Conversions
   Answer

   C — Customer Lifetime Value is not explicitly listed; traffic, engagement, and conversions are.
2. The hiring company was re-registered as a public limited company in which country?
   1. Bangladesh
   2. United Kingdom
   3. United States
   4. India
   Answer

   B — It was re-registered in the United Kingdom (Le Chef Plc).
3. Which of the following is emphasized as a core competency?
   1. Print advertising design
   2. Performance-driven media buying
   3. Warehouse logistics
   4. Retail merchandising
   Answer

   B — Performance-driven media buying (Meta Ads, Google Ads) is emphasized.

Matching

Match the role component (1–4) with its purpose (A–D):

1. Meta & Google Ads
2. Content, video, graphics
3. Email marketing funnels
4. KPI monitoring

1. Measure traffic, engagement, conversions, ROI
2. Drive awareness and lead generation through paid channels
3. Nurture leads and automate conversions
4. Create brand messaging and creative assets

Answer

1–B; 2–D; 3–C; 4–A.

Descriptive

Describe a 90-day plan outline for a new Social Media Manager joining ChefOnline.

Answer

A strong 90-day plan would include: first 30 days onboarding, auditing existing social channels, ad accounts, content calendar, and funnels; stakeholder meetings with GM/CEO, product, and sales to align KPIs; next 30 days (days 31–60) implementing rapid tests for Meta and Google Ads, refining audience segmentation, launching priority creative tests, and setting up reporting dashboards; last 30 days (days 61–90) scaling top-performing campaigns, formalizing the content-production calendar, optimizing email automation sequences for lead nurturing, and presenting a growth roadmap tied to expected ROI and budget needs.

Creative

Pitch a three-post weekly content theme for an e-commerce brand focused on premium kitchenware.

Answer

Week theme: "Kitchen Confidence". Post 1 (Mon): Hero product story — short video of product in use highlighting benefits and social proof (focus: conversion). Post 2 (Wed): Educational carousel — tips and SEO-optimized captions showing use cases and care instructions (focus: engagement & SEO). Post 3 (Fri): Community spotlight — user-generated content and a CTA to a limited-time promotion tied to email capture (focus: lead gen). Each post would be supported by targeted Meta Ads for top-performing audiences and A/B tests on creatives and CTAs.

Activities, Vocabulary, Homework, Practice Task

Activities

• Audit an existing brand’s social ad account and present three optimization recommendations.
• Draft a 30-day content calendar aligned with a funnel (awareness → consideration → conversion).

Vocabulary

• Funnel Marketing — the stages a prospect goes through from awareness to conversion.
• Performance-driven media buying — ad purchasing with a focus on measurable outcomes (CPA, ROAS).
• Qualified Leads — prospects who meet predefined criteria indicating purchase potential.

Homework

1. Prepare a one-page case study summarizing a past campaign you ran: goals, tactics, metrics, and lessons learned.
2. Obtain or list relevant Meta/Google certification modules you plan to complete within 60 days.

Practice Task

Create a 3-slide report that demonstrates how you would allocate a monthly ad budget of $5,000 across channels for the first 90 days.

Company: ChefOnline (Le Chef Plc) — 45 Gulshan South C/A, Circle-1 — Founded 2014; re-registered 2016 (UK).